10 Reasons Sellers Don’t Stage (But Should)

We Don’t Have The Time For Home Staging
Staging your home for sale saves you time and stress!  A Certified Staging Professional provides recommendations that help focus your time and money on the priorities and where you’ll earn the highest return on your investment.   Statistics released by RESA in 2010, show that Staged Properties sell 78% faster than Unstaged Properties.  HomeGain.com survey unveils that for every $300 - $400 invested in staging, you can expect an average return of 586% on your staging investment. 

A Great Location and Price Will Sell My Property
Even with a great location and listing price, a house that is not in showcase condition may languish on the market, persuading you to accept less than your asking price. You can greatly impact the selling price of your home by staging your property before it hits the market.

Everyone Compliments My Home, So I Don’t Need To Stage It
Decorating your home and staging property for sale are two different disciplines.  When selling a home, you want to appeal to the widest audience in order to capture the interest of the buyer who wants your house.
Selling your house isn’t about your decorating style and taste - it’s all about what the buyer wants.  An objective perspective and buyer’s eyes is what makes a professional stager worth their salt.

My Neighbour’s House Sold Without Staging
Good for your neighbours!  What you don’t know is whether they made as much money as they could have on their property.  Buyers view a staged property as “well-maintained” and “cared for” and it leaves a lasting connection in their minds.  A staged property gives you that competitive edge.

My Agent Said I Don’t Need To Stage To Sell My House
We could say you don’t need an agent to sell your home either, but we won’t.  We believe real estate professionals provide valuable guidance and marketing services to the widest audience. Your agent may be lacking an understanding of staging and how it fits into the real-estate process.  Why should someone buy your home over another?  Home Staging’s time has come and is the last bastion of real-estate marketing.  Showcasing your home in its best light is now recognized as critical to securing the most equity in the shortest time.

If It’s Good Enough for Me, It’s Good Enough for Anyone
An unfortunate excuse, only convincing is you really don’t care what you sell for and how long it may take. Selling your home can be stressful!  Home Staging gives you the confidence that your home is ready to show at its best.  Great pictures and being ready for your Open House gives you a competitive edge.

Staging Is Just Cleaning Up and Organizing, and I’ve Done That
Staging does involve cleaning, editing and organizing but it is not the complete picture of what staging is. Full staging services includes cleaning, editing, repairing, refreshing, correct use of colour, furniture placement, art, accessories and lighting ~ highlighting your home’s best features and creating the connection to the right buyer. Your home is competing with other properties that have been staged.  Your home needs to look the same or better than its competition.

Houses Have Been Selling For Years Without Staging.  Why Now?
Great question!  Property used to be sold without title insurance and home inspections too, but the market has changed.  Today’s busy lifestyle, along with the popularity of TV Shows featuring home sales and design, has made for a more discerning consumer.  The majority of buyers desire a move-in ready property, not a list of extra “to do” projects.

I Can’t Afford it
Staging costs a lot less than a price reduction.  Buyers often exaggerate the cost of a home improvement project and it usually is reflected in a reduced offer or no offer. The longer your house is on the market, the lower its sale price goes.  Ask yourself if you can afford the additional mortgage payments and holding costs while your home sits on the market waiting for the buyer who can imagine what it “can be”?

It’s A Hot Market – The House Will Sell Without Staging
In real estate … what goes down will go up!  Staging is a proven process regardless of whether the market is up or down. 
In a hot market, homes may sell quicker but at what price?  If you think of your home as an investment, you want to sell at the best price possible and have it look it’s best before it goes on the market.  In a slow market, properties are staged to attract the most buyers and sell within the shortest amount of time.   

Pinnacle Staging focuses on results.  Make the most of your home’s equity.
Call Pinnacle Staging Today!
604.340.9829 or 604.842.5992