What are some of the challenges a Realtor may face?
Repairs, decor and clutter need to be addressed
Afraid to offend the homeowner and lose the listing
Open Houses – poor condition of house detracts potential buyers
Photographs – it is hard to make the home look great in advertising if the poor condition of the home shows up in photos on line
Overpriced-homeowners want to price the house too high for the market. This makes the house selling the house more difficult.
Listings too long on the market. This increase the amount of money spent on marketing the home and commission gets lowered.
How can Pinnacle Staging help? Condition
Repairs, decor, clutter and personalized items are addressed by us with the homeowner.
We are a third party that will discuss challenges of the condition of the home. The Realtor does not have to risk losing a listing by pointing out all the work that needs to be done.
Staging changes the condition of the property. When we change the condition of the home you decrease the odds of having showings with no offers.
A Staged house makes for beautiful photos. Beautiful photos attract more buyers to showings; this means more offers and increases the opportunity to sell the listing during the first round of marketing.
By enhancing the features of the property and changing the condition, even slightly overpriced homes have a better chance of selling at asking price. You are offsetting the price by increasing the value through the buyer’s eyes.
A staged property sells faster and for top dollar, whether the market is up or down. Realtors receive maximum commission opportunity by not having to reduce the price and save money by not having to pay for a second and third marketing strategy.
Stagers cannot pick up a house and put it in another neighbourhood. Location is pretty fixed, however; staging will give the competitive edge over the other homes in that area. It is easier to overlook the area, if the price is right and condition is excellent.
The Bottom Line!
Realtors adding staging services as an extra value to the client can provide a competitive edge over other Agents in their area
By delegating to Pinnacle Staging, the Realtor will have more time to spend on other aspects of getting the house sold.
Home Gain 2009 annual survey – 2,000 agents said Home Staging brought a 586% Return on Investment!
96% of Prospective purchasers check out the property on line before viewing
A potential buyer is in the home for only 3-6 minutes- make sure that “First Impressions Count!” – Leave it to the Certified Professional Stagers at Pinnacle!
Pinnacle Staging focuses on results. Make the most of your home’s equity. Call Pinnacle Staging Today! 604.340.9829 or 604.842.5992